PR (Photo credit: Niuton may) The PR blogs you should be reading: PR Squared is a blog by Todd Defren, a principal at SHIFT Communications, which focuses on conversations about social media and marketing. Brian Solis, Principal of FutureWorks, gives insights into the convergence of PR, Traditional Media and Social Media at his popular blog. Peter Shankman’sblog […]
Google Versus Amazon for Content Curation
Curation of Information (Photo credit: gcouros) Amazon and Google are content curation giants, major media entities that curate other people’s information. Why Amazon and Google are media entities: Publish information tailored to their audience’s specific needs. Update information on regular basis, namely continuously. Provide multiple points of view. Google displays a variety of content from […]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
Google Tag Manager Guide
Google While Google Tag Manager is available now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their site. The product is very robust from a technical standpoint – in my testing and […]
Increase your social media influence
Empire Avenue on Facebook (Photo credit: stevegarfield) While searching for ways to increase my social media influence, we found a new idea for growing social with Empire Avenue, a social media game where you play with virtual money and influence. By linking your social media profiles to the account you can increase your influence. This […]