How should you get people to take interest in a boring brand? The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people’s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of […]
Shareable Blog Content Tips
Creating shareable blog content is the one of the best ways to boost social media shares and increase your website traffic. Shareable blog content is exciting, engaging and worthy of readers sharing with their friends, followers and connections on social media. Tips on for creating content that gets shared. 1. Build Online Relationships Marketing online […]
Combining Social and Content for more Visibility
How do you make your content stand out from the rest? What’s the strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you integrate your content directly with your social marketing efforts? The key is “Quality Content.” Determine Goals and Resources Where do you want to get […]
Robotic Newspapers?
Robotic Assisted Newspapers use Algorithms that often rely on metrics like Facebook shares, tweets, and comments. Does that mean its content will be the stuff that publishers call content, instead of real journalism? An algorithm that uses social media metrics to curate its content is the equivalent of giving equal control of editorial to anyone […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]