Why us Digital marketing? Affordable: digital marketing is more affordable than offline promotions. Reach: digital marketing offers a wider, yet focused reach without boundaries. Target: digital marketing can inherently target audience segments. Track: digital marketing tracks campaign results for better conclusions. Social: digital marketing leverages social media sharing for promotion. Personalize: digital marketing tailors marketing […]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]
Viral content marketing visuals collection
A Collection of four top Infographics related to digital marketing. Includes IT, content ideas, story telling and going viral.
News Use Across Social Media Platforms 2016
How people are using News Articles on Social Media Platforms An ongoing study by Pew Research Center from 2013 to 2016 A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according […]
Google Adds Product Ads to Image Search
Image Results Have Strong Potential for Retailer Growth Product Listing Ads will now be shown in image search. The change affects both mobile and desktop searches, although Google described the news in a blog post Monday that was titled “New ways to be there and be useful for mobile shoppers.” About 34% of online retail […]