A majority of brand marketers are stuck in a "tactical trap" with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of … [Read more...]
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)
7 Ways Influencer Marketing Is Changing (And How Marketers Can Keep Up)by Staff | October 30, 2018In a world where 92% of Gen Z trust a social media influencer more than the famous celebrity, influencer marketing is no longer a nice "tack-on" to your … [Read more...]
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]
What About Content and Influencer Marketing
Photo by stefanomaggiInspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets:shared more often, reaches more prospects and grows their influencer network … [Read more...]
Use Lifestyle Content to Revamp Your Marketing Strategy
Disney knows what its customers love and that’s just what it gives them. The entertainment media giant understands that a well-proportioned content strategy is crucial to effective marketing.The media company satisfies its audience by posting … [Read more...]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a … [Read more...]
How to connect with Influencers
A key to online success is the connections you build with Influencers.Online, the people you need to connect to the most are those who have the most influence over your audience and they can often be bloggers. Bloggers can sometimes attract … [Read more...]
Ways to Engage Your Social Media Influencers
A segment of a social network (Photo credit: Wikipedia)4 Ways to find those who could influence for your brandTalk to your sales side Gain an understanding of who’s pushing the dollar figures for your product and industry. Engaging with key … [Read more...]
What Three Years of Data Tells Us About Picking Influencers
As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. Influencer roles throughout the decision process (Photo credit: … [Read more...]
Storytellling Infographic
Connect on a deeper psychological level Content marketing creates opportunities for brands to develop storytelling in new ways. Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories. … [Read more...]