Influencer Marketing for Earned Media: Identifying & Tracking By Lacey Miller on August 07, 2018 As consumers continue to trust third party validation over all other forms of marketing, … [Read more...]
Influencer Marketing Trends to Know in 2018
The popularity of influencers as a marketing medium shows no signs of slowing. They give brands the opportunity to reach consumers through more authentic, experiential marketing forms, while offering entertainment value and a personal connection … [Read more...]
Why You Just Failed at B2B Influencer Marketing
We have written about B2B influencer marketing several times, I've also written about it in my book "Social Selling - Influencing Buyers and Changemakers" available on Amazon. This article is about a recent fail we have seen in the Influencer … [Read more...]
IZEA Signs Definitive Agreement to Acquire Leading SaaS Influencer Marketing Platform TapInfluence
ORLANDO, FL and MOUNTAIN VIEW, CA (July 12 , 2018) - IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced it has reached a definitive … [Read more...]
A Darker Side of Ecommerce Influencer Marketing
There are many 'dark' elements to Influencer Marketing, just as there are also many positives. Here's something few talk about: Influencer Marketing works 'best' on particular groups. Specifically, often certain groups of people in their teens and … [Read more...]
Influencer Marketing 101
According to eMarketer, 84% of marketers expect to launch at least one campaign involving an influencer in the next 12 months. In our guide Influencer Marketing 101, you'll learn how to craft a successful influencer marketing strategy from start to … [Read more...]
10 Influencer Marketing Strategies You Should Know [Infographic]
![10 Influencer Marketing Strategies You Should Know [Infographic]](https://amplifiedcontentmarketing.com/wp-content/uploads/2018/05/f0dc4ddeb0198c2f8db72393c7378cc9-150x150.jpg)
And given the prevalence of online platforms, influencer marketing has become a much bigger factor to consider. It's now one of the fastest methods of acquiring customers online - did you know that tweets from influencers and brands combined can … [Read more...]
what does this say about the state of influencer marketing in 2018?
Klout is closing down — what does this say about the state of influencer marketing in 2018? The news that influencer measurement tool Klout is closing down should be no surprise. I haven't heard any reputable person mention their Klout score in more … [Read more...]
YesJulz, Shonduras, Fanzo, Pirtle Get Raw and Real About Influencer Marketing
Influencers who want to make the biggest impact possible on their audience should leverage the platform that best speaks to them, and focus on being raw and real. That was the central thesis of the May 9 closing panel discussion at The Social … [Read more...]
At SSU 2018, 4 Top Influencers Get Raw and Real About Influencer Marketing
Influencers who want to make the biggest impact possible on their audience should leverage the platform that best speaks to them, and focus on being raw and real. That was the central thesis of the May 9 closing panel discussion at The Social … [Read more...]