Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. Partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in the eyes of your … [Read more...]
The Advantage of Influencer Marketing Over Celebrity Endorsements
Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It's a marketing technique where companies tie up with … [Read more...]
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon's influencer program still isn't quite going anywhere, say brands, agencies and influencers. Most people don't know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with … [Read more...]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don't know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of … [Read more...]
Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often … [Read more...]
Influencer Marketing Tools used by industry experts
A list of the favorite Influencer Marketing tools used by Industry Leading ExpertsOver 40 experts reveal the best Influencer Marketing tools to build and manage a campaign, an expert roundup of the top most Influencer's in the Industry.Buzzsumo is … [Read more...]
The New York Times acquires influencer marketing agency HelloSociety
The New York Times, like other local news organizations, is getting into the digital marketing game. If you can't beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital … [Read more...]
Dell is winning fans with Influencer Marketing
Brands' relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social's most sought-after leaders Creating longstanding, deep, and … [Read more...]
The Key Influencer Marketing Challenges and How to Overcome Them
Influencer marketing has become the industry's hottest go-to strategy - just take a look at all the celebrities on your social media feeds that are encouraging you to try that beauty product they claim you 'simply cannot live without'. Brands are … [Read more...]
Are marketers stuck in an influencer marketing ‘tactical trap?’
A majority of brand marketers are stuck in a "tactical trap" with influencer marketing (IM), according to a new report from influencer relationship management platform Traackr, and Altimeter principal analyst Brian Solis. The latest State of … [Read more...]