by Michael Stuart
Opinions expressed by Entrepreneur contributors are their own. Some influencers’ social media posts can become redunant, but influencer marketing remains one of the most cost- and time-efficient ways to increase your brand’s awareness. This, of course, assumes the accounts are managed…
Grow your USP with link party 313 because followers trust the relationship between a blogger and a brand as genuine The sole goal of any business is to earn more returns on investments. Writing community members know that the first touchpoint in the overall customer journey in influencer…
Influencer marketing has not always been considered a legitimate business tool. The concept originated in early 2006 when, PayPerPost, the first influencer marketing platform, was founded. At the time, influencer marketing was a revolutionary idea, and not widely recognized in the field. As it…
“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform Hype Auditor. The report does not, however, …
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has…
