Strategies for Boring Brands

The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not.

• If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can use to attract attention.
• Boring brands have the same opportunity as everyone to share information that improves customers’ lives or helps them to do their jobs better.
• This content strategy established Roberts and Durkee as the expert in Chinese drywall problems and resulted in tremendous business opportunities for the firm.

Forrester Research Analyst and co-author of Groundswell, recommends that boring brands encourage people to talk–even if it isn’t about the brand itself.

Read more at 5 Content Strategies for Boring Brands