The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over “Stagnation” of the U.S. economy — and what interventions might return it to growth, and more broadly that all the “low-hanging fruit” produced […]
Choosing a Content Calendar
The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Easy Ways Nonprofits Can Use Content Curation
Content curation is the act of collecting, filtering and sharing the best information on a specific topic.The best content curators also add their own spin to the article, blog post or video that they share, explaining why it is important to their community and why they chose to share it. Welenia Studios created a great […]
Content Strategies for Boring Brands
How should you get people to take interest in a boring brand? The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people’s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of […]