When talking about Content Curation, people usually associate it with Huffington Post and BuzzFeed. There are many more, like these sites that do content curation with great headlines, point of view, quotes and attribution to the original source, and their articles get shared. LifeHacker was one of the first productivity blogs on the web. Curated […]
How to Build a Smart Inbound Marketing Strategy
Marketers the world over know how important inbound marketing has become over the last few years. What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional. Build […]
Facts Tell and Stories Sell
Market (Photo credit: Miroslav Petrasko (hdrshooter.com)) According to a recent CMI & MarketingProfs study, 93% of marketers use content marketing for different tactics. But it’s not just quantity that wins. Individual buyers have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next […]
Best Practices for More Effective Content Curation
Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics . Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely encounter good content from all over the place, but identify a core set of sources you can count on […]
Content Curation on the Fly
Content curation is a huge part of a social media marketer’s job and part of a good inbound marketing campaign. Content sharing is also incredibly important to staying relevant on Facebook. If you’ve had issues coming across great content or if you’re just looking for something more interesting to post, a content aggregate could help […]