Popular cosmetic brand Urban Decay took steps to improve discovery on its website, as the company decided to partner with Compare Metrics to help shoppers more easily find products that will fit their needs and preferences. Through the partnership, Compare Metrics is providing Urban Decay solutions for Content Curation, Adaptive Navigation and Shopping Scenarios. The Compare Metrics Content […]
Things to Keep In Mind for Content Curation
Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing process together. It is not enough to write and promote your own content. To establish expertise in your field, you need to read, understand, filter, […]
Filtering Content Curation
We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shifting through the vast abundance of content on the Internet to select the best, most relevant resource, on a […]
Content Curation Ideas for Your Editorial Calendar
For content curation to be effective and drive measurable content marketing results use a variety of curation techniques. Options for filling your editorial calendar: Share on social media: This is curated content in its starkest form. It simply involves sharing a few words and a relevant link on your favorite social media channel — a technique […]
Best Practices for More Effective Content Curation
Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics . Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely encounter good content from all over the place, but identify a core set of sources you can count on […]