Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]
Content Marketing Predictions 2016
Peek into the content marketing crystal ball and see what industry experts predict for the new year. “In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes. Companies will increase their investments in content marketing. “As […]
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. Marketing Automation Market Share (Source: Datanyze) A key contributor to the current state […]
Content Marketing Adopts a Publisher Mindset
What It Means to Adopt a Publisher Mindset and Steps to Making It Happen Adopting a publisher mindset means understanding what publishers value, what they look for in content, and then what they feel needs to be done to that content once it’s published. Publishers like strict schedules. Because publications deal with so much content, […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]