How people are using News Articles on Social Media Platforms An ongoing study by Pew Research Center from 2013 to 2016 A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according […]
Brainstorming Tools for Content Generation
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. One of the easiest to use tools on this list is also one of the most useful. Ubersuggest takes the terms from Google Suggest and […]
What About Content and Influencer Marketing
Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network – all at the same time At the Content Marketing World conference, “TopRank Online Marketing” worked with the “Content Marketing Institute” […]
How to Initiate a Conversation on LinkedIn
To initiate a conversation on LinkedIn with a prospective client or potential employee, try these steps: Do Your Homework. Research the prospect and any company they’re connecting with that you could be connected to. Common connections are a great way to establish credibility. Craft a thoughtful and unique message intended solely for that individual. Provide […]
Best timing for Publishing on LinkedIn
(Photo credit: Wikipedia) In June, LinkedIn published its 2014 Professional Content Consumption Report. This report was based on a study of how 2,701 LinkedIn members in the U.S. consume content. Here’s a look at the results, including the benefits of sharing and consuming content on LinkedIn, and the content that works on the platform. According to […]