Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
The Death of Microsoft’s LinkedIn’s SlideShare
In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]
Audience First then You’ll Know What Products to Sell
When You've Built an Audience You'll Know What Product to Sell Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book … [Read more...]
How Content Marketing Can Fuel Your Thought Leadership Program
When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert. Research supports that there is a strong, positive relationship between consumer trust, … [Read more...]
Work Hard to Create Great Content
Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Content marketing creates brand loyalty by engaging current … [Read more...]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers: Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give … [Read more...]