When You’ve Built an Audience You’ll Know What Product to Sell Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. “In […]
Good marketing nowadays revolves around inbound marketing. And the good news is
Good marketing nowadays revolves around inbound marketing. And the good news is that if you have a blog, you are already on your way toward creating a great inbound marketing strategy. Iinternet marketing gameplan by http://www.1stonlinetech.com Checklist for Launching an Inbound Marketing Plan in WordPress 1) Attract: Get to know your ideal target audience and […]
The New York Times acquires influencer marketing agency HelloSociety
The New York Times, like other local news organizations, is getting into the digital marketing game. If you can’t beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in […]
BLOGGING IS ALIVE AND WELL
Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]