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Curated December 17, 2018 by Staff Editor

The Death of Microsoft’s LinkedIn’s SlideShare

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, read, Social Media, startup, story, success, top, website, Websites

Curated December 15, 2018 by Staff Editor

Tips from the Top Ten Inspirational Books

Tips from Ten Inspirational BooksFind Your Element by Ken Robinson Start With Why by Simon Sinek Purple Cow by Seth Godin Tipping Point by Malcolm Gladwell Getting Things Done by David Allen The Seven Habits Of Highly Effective People by Stephen … [Read more...]

Filed Under: News Tagged With: ads, business, calendar, CTA, Email, marketing, mobile, people, pr, price, read, seth, startup, story, success, top, Visual

Curated December 13, 2018 by Staff Editor

Best Social Media Automation Tools to Boost Traffic

What are the Best Social Media Automation Tools to Better Reach My Audience?The internet is chalk full of tools that are useful in this arena. Many sites exist to make your life easier by taking some of the burdensome work off of your shoulders. … [Read more...]

Filed Under: News Tagged With: blog, business, calendar, content, Email, events, Facebook, generate, google, linkedin, marketing, mobile, pr, price, publishing, read, Social Media, story, strategy

Curated April 19, 2016 by Staff Editor

Since the birth of e-commerce, marketing experts have disagreed about the future

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands.Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]

Filed Under: Content Marketing Tagged With: brand, business, loyalty, marketing, pr, price, read, Trends

Curated December 3, 2014 by Michael Stuart

Five questions to ask for loyal customers

Five questions to ask for better-than-average performance obtaining loyal customers:Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give … [Read more...]

Filed Under: News Tagged With: loyalty, price, stories, strategy

Curated June 6, 2014 by Michael Stuart

The Art of Raising Prices: Lessons from Amazon Prime

With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially … [Read more...]

Filed Under: News Tagged With: amazon, price, strategy

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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