Since the birth of e-commerce, marketing experts have disagreed about the future role of brands.Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to … [Read more...]
Five questions to ask for loyal customers
Five questions to ask for better-than-average performance obtaining loyal customers:Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give … [Read more...]
The Art of Raising Prices: Lessons from Amazon Prime
With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially … [Read more...]