A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for […]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing landing pages can dramatically alter results. Factors that offer the greatest improvement to almost all landing pages. 1. The […]
What is Bounce Rate
Bounce rate is the percentage of visits that go only one page before exiting a site. These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met. Clicks the back button Closes the browser Types a new URL Does nothing There are times when […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]