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by Michael Stuart

You are here: Home / News / What is Bounce Rate

What is Bounce Rate

Curated April 6, 2014 by Michael Stuart

Bounce rate is the percentage of visits that go only one page before exiting a site.

These visitor actions will be identified as a bounce from your site and typically signal that the visitor’s expectations were not met.

  1. Clicks the back button
  2. Closes the browser
  3. Types a new URL
  4. Does nothing

There are times when a visit is identified as a bounce but it isn’t negative. For example, during a visit a user clicks on a link that brings the user to an external site.

  • Note that in Google Analytics, you can choose to have an outbound link that is tracked as event be an interaction or non-interaction event.
  • Single-page sites tend to have high bounce rates.
  • If you’re seeing a high bounce rate from a multiple-page site, check to see that you’ve added the tracking code to all your pages.

Bounce Rate Infographic

Read more: Bounce Rate

Filed Under: News Tagged With: Email, pr, SEM

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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