Marketers the world over know how important inbound marketing has become over the last few years. What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional. Build […]
Make Your Blog Stand Out
Write compelling content that people want to read and the exposure will take care of itself. Tips to help you be compelling: Be Controversial People love controversial topics, regardless of whether they agree with what you have to say. Top 10 Lists The reason they air these so often is because people love lists. They’re […]
SEO Insight On Google’s New Algorithm
Hummingbird is a definite expansion of Google’s semantic capability evident at the search interface level that reveals, significantly, two things, said David Amerland, search engine expert and author of Google Semantic Search. First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities […]
Social Media Optimization (SMO) Is The New SEO
SEO includes Social Media signals these days. The concept of SMO has been kicked around for a while, but much like SEO it’s always been kind of a gray area, a moving target. How do you optimize what people are sharing on Facebook and Twitter, and Google+? How do you control what people see when […]
How To Use Infographics and PR Releases that Google also Likes
There seems to be an endless race between Google and SEO professionals. Most of us are probably always testing new and different ways to get ahead with our Search Engine Optimization efforts. We need to deliver on getting those websites ranked high and increase traffic, so we’ll try all kinds of tactics and methods to […]