Empire Avenue on Facebook (Photo credit: stevegarfield) While searching for ways to increase my social media influence, we found a new idea for growing social with Empire Avenue, a social media game where you play with virtual money and influence. By linking your social media profiles to the account you can increase your influence. This […]
Social Media Managers Jobs
Can we measure the ROI of social media? Social Media Managers Jobs so you can hire someone that can help them drive real business results: 1) Content Creator Content is a key component in any marketing function, and social media is no exception. Even if you have dedicated bloggers and ebook writers, that content still […]
Events to Fuel Your Content Marketing
There are bloggers, influencers, associations, and even media companies that are launching or hosting ongoing events to serve your audience’s informational needs. Rather than just being a participant, some of these events could be strategic content marketing assets that you can purchase and own. Most marketers do not have this kind of experience and could […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. Relevance It’s critical that you build an audience that is relevant to what […]