Marketers the world over know how important inbound marketing has become over the last few years. What do you need for a decent marketing plan? Three things: a budget, resources, and reporting measures. What else? If you’re serious about marketing, which I hope you are, you’ll also need to hire a loyal marketing professional. Build […]
The Art of Raising Prices: Lessons from Amazon Prime
With the economy on the upswing, most companies are contemplating increasing prices. Amazon recently hiked the price of its Prime service, which includes two-day shipping, Kindle book loans, and streaming video. Raising Prime’s price is especially risky as it’s a key marketing conduit that draws in and engenders loyalty from customers. With a P/E ratio […]
Social Media Managers Jobs
Can we measure the ROI of social media? Social Media Managers Jobs so you can hire someone that can help them drive real business results: 1) Content Creator Content is a key component in any marketing function, and social media is no exception. Even if you have dedicated bloggers and ebook writers, that content still […]
Facts Tell and Stories Sell
Market (Photo credit: Miroslav Petrasko (hdrshooter.com)) According to a recent CMI & MarketingProfs study, 93% of marketers use content marketing for different tactics. But it’s not just quantity that wins. Individual buyers have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next […]
Best Practices for More Effective Content Curation
Here’s what we recommend for more effective content curation. 1) Be intentional about your themes & topics . Stay reasonably focused on a small handful of themes. 2) Pull from a consistent set of sources (to save you time). You’ll likely encounter good content from all over the place, but identify a core set of sources you can count on […]