If you have career advice to share, LinkedIn announced it is gradually opening up its publishing platform to all users, giving everyone the opportunity to blog. LinkedIn launched an Influencers platform in 2012 for big-name businesspeople to share their career insights. It showcased posts on topics such as leadership, innovation, successes, and failures from people […]
What is A/B Testing?
A/B testing is a simple way to test changes to your page against the current design and determine which ones produce positive results. A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject […]
Rock Your Content Marketing With Amplification
Rock Your Content Marketing World With Amplification 1. Identify themes first, then select thought leader participants that best align personally, and via their networks. This alignment will be meaningful for participant incentives to help promote the content object. Make sure the content you’re co-creating is truly awesome and people will be motivated to be a […]
SEO: the evolving search landscape of 2014 and beyond
Learn what the evolving real estate search landscape means for your online visibility and lead generation in this discussion featuring Patrick Ambron, CEO and co-founder, BrandYourself; Jeb Griffin, director, strategy and product management, Re/Max; Nikesh Parekh, CEO, ActiveRain; and 1000Watt Consulting’s Joel Burslem. Nice discussion on Google’s algorithm changes over the past few years, from Penguin through […]