Five questions to ask for better-than-average performance obtaining loyal customers: Do you know what makes your promoters enthusiastic about doing business with you? Your best customers have experienced you at your best, and they can give useful insights into which of their needs you are best able to serve. Do you have the right products […]
Will Paid Links Will Destroy Good Content?
Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value to your audience. Fantastic content grows organically, gaining exposure and momentum through coverage on blogs, websites, and social […]
The Benefits Of AB Testing
Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it against another variation, in order to compare how well each performs. The winner is then chosen and the […]
Strategies for Boring Brands
Cover via Amazon The formidable challenge for marketers of boring brands is that you have to present content that is remarkable and interesting even when your product—on the face of it—is not. If your brand is one that solves a problem but doesn’t easily spark the imagination, here are five brand content strategies you can […]
Online Marketing Trends for 2015
Digital marketing has over the last few years undergone a real transformation, becoming an increasingly important medium for creating an online brand experience. Find out what are the major online marketing trends and predictions for 2015. 1. The Rise of Content Marketing Popular content marketing strategies will continue unabated into the upcoming year, which essentially means […]