With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]
The Future Of Marketing Automation
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce” study, only 7 percent are seeing good, measurable ROI from those investments. Marketing Automation Market Share (Source: Datanyze) A key contributor to the current state […]
Younger generations are actually better at telling news from opinion than those over age 50
A new analysis from the Pew Research Center, Americans ages 18–49 are more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your age. Read “What is Fake News” at https://guides.libraries.psu.edu/fakenews Fake news sources intentionally fabricate information, disseminate deceptive content, or grossly distort […]