How the concept of measurement plays into content marketing: Companies see massive spikes in traffic (and sales) when the company makes news headlines, often regardless of whether it is good or bad publicity. Even turning a scandal into news can create exposure for marketing campaigns and drive traffic to the company’s website, but there is […]
Rise of the API Economy
APIs become a primary customer interface for technology-driven products and services and a key channel for driving revenue and brand engagement. One can think of the API Economy emerging initially as a series of strong individual ecosystems around valuable individual APIs — each of which has its own growing customer or partner user base. There […]
Google Tag Manager Guide
Google While Google Tag Manager is available now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their site. The product is very robust from a technical standpoint – in my testing and […]
Example Curation Sites You Will Like
When talking about Content Curation, people usually associate it with Huffington Post and BuzzFeed. There are many more, like these sites that do content curation with great headlines, point of view, quotes and attribution to the original source, and their articles get shared. LifeHacker was one of the first productivity blogs on the web. Curated […]
Choosing a Content Calendar
The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be […]