The psychological draw of a visual content calendar 1. Calendars work as mental models, showing us something familiar to help us comprehend something hard. We have a much easier time thinking about content when it’s pitched to us as a calendar. When we see our work laid out in a calendar, we find it to be […]
8 Winning Headline Strategies
Headline formulas and the psychology behind them 1. Surprise Surprising headlines are winning headlines because our brains love novelty. The brain’s pleasure centers like unpredictable pleasant things, compared to expected pleasant events. We may subconsciously prefer an unpredictable experience over what we think we want. 2. Questions Questions are powerful in the brain because they […]
Google sponsors tool to test your website speed
WebPagetest is an open source project that is primarily being developed and supported by Google as part of their efforts to make the web faster . The online version at www.webpagetest.org is run by the WPO Foundation for the benefit of the performance community with several companies and individuals providing the testing infrastructure around the […]