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by Michael Stuart

You are here: Home / News / Tools and tips to help with content curation

Tools and tips to help with content curation

Curated March 18, 2014 by Michael Stuart

What is content curation?

AudienceSweetSpotContent curation is an art where:

  1. 1) You research and gather the best content on a niche topic for your audience, and
  2. it is relevant to their business, and
  3. it is enriched with personal opinion and expertise.

Good curation produces and publishes unique and interesting content – it is not auto-posted snippets.

Your spaces that could use some curated materials include:

  • Video
  • Images
  • Online Magazines
  • Blogging
  • Email Marketing
  • Social Media

It is important that your curated content is high quality and reliable. Check your sources and if you do not have the time, consider hiring a freelancer.  Above all, make sure the curated content accurately reflects your brand, its story and values.

Content curation can help your business leverage today’s rapidly changing digital world, stay ahead of your competition and increase your marketing ROI.  Your online presence (Website/Blog/Facebook/Google+/Twitter) needs recent and relevant content to offer you and your audience recurring value.

Read more

Filed Under: News Tagged With: content marketing, curation, marketing, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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