Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future.
- Mark Zuckerberg, founder and CEO of Facebook (Wikipedia)
1. Getting “likes” or fans – on business pages is rare
The reality is, getting page likes is a brutal challenge and it’s the first in a long line of challenges. Until you have page likes, the other challenges below don’t matter.
2. Organic – reach is limited by new Facebook Ad hogging
Facebook has drastically changed the way it displays status updates or “posts” from business pages. This means when a business or brand posts, only 1-2 percent of the fan base will see the post. Facebook decided recently there wasn’t enough space in the news feed for the business pages. They want you to pay to be seen, they are a for-profit business.
3. Sponsoring posts and bogus likes – Facebook has low conversion rates
You can get that post in front of your fans, you just have to shell out some cash. Now I will admit, Facebook advertising has a good return on investment, in my opinion. For a few bucks you can get that post in front of all your fans. They may not click, like or comment, but they will see it. When you do run ads, be prepared to get lots of bogus post likes and new fans who do not live in your market and may not even be real people. By the way, you’ll be paying for both those likes and the new fans.
4. Time – who has the time? (without a tool like Amplified Content Marketing)
You could argue your most valuable commodity is time. If social media is a part of your marketing plan, you’ve got a decision to make: Will you focus your time being a great Facebook friend to your hundreds, maybe thousands of friends on your personal page? Or will you invest that time on a business page? Remember, saying yes to one thing usually means saying no to another. You could work on staying top of mind with all those people you already know, or you could bang your head against the wall with a business page.
5. Perception – Why tarnish your great profile with empty business page?
In this digital world we are often judged and interviewed without ever knowing it. Prospective clients and friends have the opportunity to form a perception of you based exclusively from what they see online. What will their perception of your Facebook business page be? A few 3 fans?
Via: inman.com/next/5-reasons-real-estate-agents-should-dump-their-facebook-business-pages
Related articles
- Why Facebook spammers want your “likes” (smartbrief.com)