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by Michael Stuart

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5 digital transformation and talent retention ideas from MIT Sloan Management Review

Curated April 7, 2022 by

facebook twitter linkedin email print open share links close share links Many of today’s business challenges revolve around two core topics: navigating digital transformation and retaining talent. The latest insights from MIT Sloan Management Review focus on looking past common… Read more

Filed Under: News Tagged With: business, Facebook, linkedin, pr, top

Social Media Marketing 101: Actionable Guide

Curated April 1, 2022 by

is no longer a “fun” tool used to top off your. campaign. It is an integral,. To engage with shoppers on that reaches them directly. Whether it’s Twitter or Instagram, Facebook or TikTok, your. There are many ways you can snag people’s attention as they scroll through their feeds, but some tactics are certainly more […]

Filed Under: News Tagged With: Facebook, Social Media, top

11 Ways to Leverage No-Cost Social Media Marketing

Curated September 30, 2021 by

Using social media is a great way to gain exposure for your brand as well as the properties you represent and connect with potential clients around your community. Fortunately, there are plenty of ways you can leverage social media without spending money. Facebook is one of the most popular social media sites out there and […]

Filed Under: News Tagged With: brand, Facebook, Social Media

Attracting Audience Attention

Curated January 10, 2019 by Staff Editor

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social media. But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an […]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

The Death of Microsoft’s LinkedIn’s SlideShare

Curated December 17, 2018 by Staff Editor

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It also stood for years as a premier […]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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