What’s the secret to doing effective content marketing? How frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities. Here are three key questions that you should ask yourself before executing a content marketing campaign: 1. Is your content marketing useful? Every consumer is being faced with […]
Make Your Blog Stand Out
Write compelling content that people want to read and the exposure will take care of itself. Tips to help you be compelling: Be Controversial People love controversial topics, regardless of whether they agree with what you have to say. Top 10 Lists The reason they air these so often is because people love lists. They’re […]
7 Costly Technology Mistakes Made by Content Marketers
Allocating sufficient time to the technology if you are in content marketing. It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning. Lessons Learned – Common Mistakes Not Optimizing Content for Google Not Optimizing for Social Media Your website is not mobile compatible Not […]
How to Explain Social Networks to Non-Users
Most of these posts are simply trying to explain social media and tech trends to non-users, check out these ways to do that without being condescending: Address What Confused You Try and remember what specifically confused you about a social network, and address that when explaining it to a non-user. If the first time you […]
Your Content Curation Cheat Sheet
If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]