A new BrightEdge study found organic search drives 51 percent of all visitors to B2B and B2C websites, trumping all other non-organic search channels, including paid search (10%) and social (5%). Traffic Sources:BrightEdge went beyond breaking down traffic sources to examine how traffic is distributed by industry.According to the study, organic search traffic accounted for […]
6 steps to your Marketing Plan
You want to go into next year confident that you’ll contribute to the revenue goal. Here are 6 steps to include in your planning process with New tactics, content, channels and the next big ideas. The 6 Steps to Marketing Planning Step 1 – Revenue Planning Define the plan for how you are going to […]
5 reasons to dump your Facebook business pages
Make sure you understand the distinction between business pages and personal pages and Don’t leave Facebook as a user, just close the nearly useless business page or don’t start one in the future. Mark Zuckerberg, founder and CEO of Facebook (Wikipedia) 1. Getting “likes” or fans – on business pages is rare The reality is, […]
24 Helpful Digital Marketing Tips
Tips for digital marketing and how you can use them: Women use Pinterest four times more often than men do. As you are crafting a marketing message for Pinterest, keep in mind that your audience is going to be about 75% women and 25% men. Instagram can now boast more than 55 million photos being […]
Filtering Content Curation
We are living in an era of information overload. So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shifting through the vast abundance of content on the Internet to select the best, most relevant resource, on a […]