Americans reading books is the same according to a study by the Pew Research Center. Sixty-five percent of adults in the United States said they had read a printed book in the past year, the same percentage that said so in 2012. Twenty-eight percent said they had opted for an ebook in the past year, […]
Top 12 Landing Page Benefits
A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email Marketing Top 12 Landing Page Benefits Customization Landing Pages allows you emphasize different aspects of your offer […]
Link Engagement Declines On Facebook
Last 12 months of Facebook data for leading websites shows a noticeable decline in engagement (Less Likes, Comments, and Shares on Links) The top ten sites include (the Huffington Post, BuzzFeed) and major news brands (the New York Times, Fox News, BBC, the Guardian). With the decline in Facebook engagements for web content, native videos […]
Top 10 Reasons to use Digital Marketing
Why us Digital marketing? Affordable: digital marketing is more affordable than offline promotions. Reach: digital marketing offers a wider, yet focused reach without boundaries. Target: digital marketing can inherently target audience segments. Track: digital marketing tracks campaign results for better conclusions. Social: digital marketing leverages social media sharing for promotion. Personalize: digital marketing tailors marketing […]
Referral spam is compromising the accuracy of most Google Analytics reports!
What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]