• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Amplified Content Marketing

by Michael Stuart

  • Home
  • How it Works
  • Contact
    • About
  • News
    • Hot Tips
  • Show Search
Hide Search
Home/News/Facts Tell and Stories Sell

Facts Tell and Stories Sell

Market

Market (Photo credit: Miroslav Petrasko (hdrshooter.com))

According to a recent CMI & MarketingProfs study, 93% of marketers use content marketing for different tactics. But it’s not just quantity that wins.

Individual buyers have to sort through a lot of information to make decisions and the marketers that can make the experience of

  • information discovery,
  • consumption and
  • next steps

an easy and positive experience and like stories over facts

Stories, told well, are incredibly effective at engaging intellectually and emotionally with buyers.

  • Infotainment Inspires Action Thousands of white papers, ebooks and newsletters left unread and dead to their target audiences. Connecting with buyers on both an intellectual and an emotional level creates experiences that provide a clear differentiation from other companies.
  • Marketers that can both inform and entertain prospects will attract more engagement and inspire action that can scale in the most profitable ways.
  • Creative Content Campaigns – Numerous marketers have employed creative content campaigns to leverage useful information in an entertaining way.

Source: Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing

Related articles
  • Infotainment (cbertschblog.wordpress.com)
  • 5 Cool Rolls-Royce Design Details, As Illustrated by the 2014 Wraith Coupe (caranddriver.com)
  • How Amy Adams and Kevin Costner persuaded me to buy a Smart TV (pdonnelly01.wordpress.com)

Curated June 5, 2014

Filed Under: News Tagged With: content marketing, influencer marketing, stories, strategy

Join us online

  • Facebook
  • LinkedIn

Primary Sidebar

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

Mike's Hot Marketing Tips
Contact Us Today!

Explore more

News Tag cloud

Landing Pages blog Email generate amazon publishing leads content loyalty creation local blogs SEM influencer marketing Digital Marketing business acm people best practices Michael Stuart price marketing linkedin security Big data influencers events mobile API landing page content marketing google CTA pr Conversion content curation calendar Facebook content strategy ads curation brand AI quotes marketing plan

Footer

Office 1800 Main St Dallas TX

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

Copyright 1stOnlineTech · Amplified Content Marketing · Log in