Write compelling content that people want to read and the exposure will take care of itself.
Tips to help you be compelling:
Be Controversial
People love controversial topics, regardless of whether they agree with what you have to say.
Top 10 Lists
The reason they air these so often is because people love lists. They’re easy to digest and don’t require a lot of thought.
Solve a Problem
Find questions in your field or niche and come up with the best solution for them. Write them down in simple to follow directions, or use video.
Take a Stand
The best way to get noticed is to take a stand. Write the article using objective facts but throw your opinion in the mix.
Final Note
Outshine your competitors by simply being better than them.