If you want to communicate directly with people who actually grant you permission to market to them, get in the email game. Hit “send” and your message will be received. Email is more popular than any social media. It’s more private. More personal. More vital. If you ignore email, you risk missing business opportunities. If […]
Content Marketing For Launching A New Product
Guy Kawasaki shares some of his invaluable advice. Content Marketing Tips for Launching a New Product Start building your social media following the moment you decide you’re going to have a product, Guy says it takes at least a year to build a solid following. Position yourself as an expert in your respective niche by […]
Why Invest in Content Marketing?
Why Invest in Content Marketing? Content marketing costs 62% less than traditional marketing. (source: Leaders West ) 60% of people are inspired to seek out a product after reading content about it. (source: Leaders West ) 78% of consumers believe that companies providing content are interested in building good relationships. (source: All Twitter ) Blogs […]
Google sponsors tool to test your website speed
WebPagetest is an open source project that is primarily being developed and supported by Google as part of their efforts to make the web faster . The online version at www.webpagetest.org is run by the WPO Foundation for the benefit of the performance community with several companies and individuals providing the testing infrastructure around the […]
50 Stats You Need to Know About Content Marketing
As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable. Key Points Content marketing is taking over the marketing industry Blogging creates more traffic and more […]