To make sure your published content is always at its best, consider these points. Align your content with specific sub-goals. Target specific elements of your audience. Optimize for one or two keyword search phrases. Link to additional content, both on and off of your site. Ensure your headline is as magnetic as possible. Integrate corporate […]
Why venture capitalists are suddenly investing in news
Something curious is happening in the American news business. Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. Venture capitalists are pouring millions into nimble publishing startups. Optimism for an industry recently accustomed to doom and gloom. “Suddenly, the market for content just opened up,” said Sarah Lacy, founder […]
Email is the pervasive medium today?
If you want to communicate directly with people who actually grant you permission to market to them, get in the email game. Hit “send” and your message will be received. Email is more popular than any social media. It’s more private. More personal. More vital. If you ignore email, you risk missing business opportunities. If […]
Content Marketing For Launching A New Product
Guy Kawasaki shares some of his invaluable advice. Content Marketing Tips for Launching a New Product Start building your social media following the moment you decide you’re going to have a product, Guy says it takes at least a year to build a solid following. Position yourself as an expert in your respective niche by […]
Why Invest in Content Marketing?
Why Invest in Content Marketing? Content marketing costs 62% less than traditional marketing. (source: Leaders West ) 60% of people are inspired to seek out a product after reading content about it. (source: Leaders West ) 78% of consumers believe that companies providing content are interested in building good relationships. (source: All Twitter ) Blogs […]