Brainstorm on content ideas to engage customers and encourage sharing. When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO. Think through the dimensions of different content based on how your audience might think and what you’re trying to […]
LinkedIn Expands Blogging Capability
If you have career advice to share, LinkedIn announced it is gradually opening up its publishing platform to all users, giving everyone the opportunity to blog. LinkedIn launched an Influencers platform in 2012 for big-name businesspeople to share their career insights. It showcased posts on topics such as leadership, innovation, successes, and failures from people […]
LinkedIn Moves to Dominate Content Publishing Podcast
LinkedIn is opening up its publishing program for all users! Listen to podcasts by Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. They talk about the big content […]
Why Does SEO Take So Long?
It’s important to understand that Google is wary of website inbound links that gain too much popularity, too quickly. Having a comprehensive game plan always works better than silo-ed efforts, even if you use outside firms, have one coordinate the activities of the others. Internet Marketing is an on-going process, not a one time setup, major […]
The Process Behind Great Contracted Content
It’s hard work to build great content that: people want to read people remember and will be motivated to share helps increase your reach How do you build great content when you’re not the expert? You bring in experts and tools that can work like a factory to produce content that meets their strategy. This […]