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by Michael Stuart

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Home/News/Storytellling Infographic

Storytellling Infographic

Connect on a deeper psychological level

Content marketing creates opportunities for brands to develop storytelling in new ways.

Gain insights on how people will respond to content, and how our brains are wired to connect with compelling stories.  Finding the right story will activate part of the brain to listen, absorb and transpose it into their own ideas and experiences, making it memorable.

science of content

Via: Smart Insights smartinsights.com Persuasion marketing principles

Curated July 18, 2014

Filed Under: News Tagged With: brand, content marketing, influencer marketing, stories, strategy

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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