Good marketing nowadays revolves around inbound marketing. And the good news is that if you have a blog, you are already on your way toward creating a great inbound marketing strategy. Iinternet marketing gameplan by http://www.1stonlinetech.com Checklist for Launching an Inbound Marketing Plan in WordPress 1) Attract: Get to know your ideal target audience and […]
The New York Times acquires influencer marketing agency HelloSociety
The New York Times, like other local news organizations, is getting into the digital marketing game. If you can’t beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital marketing agency owned by Science, Inc. Los Angeles-based Science both invest in […]
BLOGGING IS ALIVE AND WELL
Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]
FLASH RETIRES FOR GOOD 2016?
2016 will be the first year marketers will not have Flash to fall back on as a crutch. As an interactive element, Flash has been intertwined with the user experience since its inception. With Web design now more important than ever, marketers must turn to other tools to maximize how visitors interact with their Web […]
Content Marketing Predictions 2016
Peek into the content marketing crystal ball and see what industry experts predict for the new year. “In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes. Companies will increase their investments in content marketing. “As […]