You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy: Step #1: What are Your Customer’s Problems and Obstacles? The best business content is focused on addressing your customer’s problems, while […]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: Wikipedia) Curated content is anything that was written by someone else that you happen to be sharing on your pages; it may be […]
Content Strategies for Boring Brands
How should you get people to take interest in a boring brand? The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people’s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of […]
Secrets To Great Content Marketing
What’s the secret to doing effective content marketing? How frequently you write and publish, the precision of your targeting and segmentation, the breadth of your social communities. Here are three key questions that you should ask yourself before executing a content marketing campaign: 1. Is your content marketing useful? Every consumer is being faced with […]
Why Story Matters to Brands
Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]