Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]
Be Your Own Brand Champion
The best brands have a person who continually advocates the brand, the brand champion. The best brands have a person who continually advocates the brand and is the living embodiment of the brand promise. An immediate perception of the brand comes to mind when you hear any one of their names. They are three of […]
Inbox to Content Marketing Machine
Your inbox can be one a data warehouse of content ideas and information for curation. Many emails are a few words long. However, the key is that you are creating a lot more content than you realize. While the content is different than a blog post, you can build a solid writing foundation by practicing […]
Build A Contextual Marketing Strategy For Brand Loyalty
A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]
How To Use Infographics and PR Releases that Google also Likes
There seems to be an endless race between Google and SEO professionals. Most of us are probably always testing new and different ways to get ahead with our Search Engine Optimization efforts. We need to deliver on getting those websites ranked high and increase traffic, so we’ll try all kinds of tactics and methods to […]