Something curious is happening in the American news business. Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. Venture capitalists are pouring millions into nimble publishing startups. Optimism for an industry recently accustomed to doom and gloom. “Suddenly, the market for content just opened up,” said Sarah Lacy, founder […]
Content Marketing For Launching A New Product
Guy Kawasaki shares some of his invaluable advice. Content Marketing Tips for Launching a New Product Start building your social media following the moment you decide you’re going to have a product, Guy says it takes at least a year to build a solid following. Position yourself as an expert in your respective niche by […]
Why Invest in Content Marketing?
Why Invest in Content Marketing? Content marketing costs 62% less than traditional marketing. (source: Leaders West ) 60% of people are inspired to seek out a product after reading content about it. (source: Leaders West ) 78% of consumers believe that companies providing content are interested in building good relationships. (source: All Twitter ) Blogs […]
50 Stats You Need to Know About Content Marketing
As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable. Key Points Content marketing is taking over the marketing industry Blogging creates more traffic and more […]
The content marketing matrix infographic
Brainstorm on content ideas to engage customers and encourage sharing. When reviewing the potential of each content type, you should also think about its potential to attract inbound links to your site to help with SEO. Think through the dimensions of different content based on how your audience might think and what you’re trying to […]