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Curated September 20, 2019 by Michael Stuart

4 Key Tips on Building an Effective Content Curation Strategy

Consistently creating new content is both challenging and time-consuming - but in order to compete in today's competitive digital marketing landscape, it's a virtual necessity in your process. From self-employed freelancers to multinational … [Read more...]

Filed Under: News Tagged With: content, content curation, Digital Marketing, pr, Social Media

Curated January 10, 2019 by Staff Editor

Attracting Audience Attention

How to Attract an Audience with Creating Captivating Content     To be successful, every business has to tell its stories. These days, such stories are usually told through posting content online in blogs, articles and social … [Read more...]

Filed Under: News Tagged With: ads, blog, blogs, brand, business, content, content marketing, CTA, Digital Marketing, Email, Facebook, generate, leads, marketing, mobile, people, pr, SEO, Social Media, stories, story, strategy, success, top, Trends, website

Curated December 17, 2018 by Staff Editor

The Death of Microsoft’s LinkedIn’s SlideShare

In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. It … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, business, content, content curation, content marketing, creation, curation, Digital Marketing, Email, events, Facebook, google, influencers, linkedin, loyalty, marketing, mobile, people, pr, price, publishing, Social Media, story, success, top, website, Websites

Curated December 16, 2018 by Staff Editor

Artificial Intelligence For Marketing

Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is … [Read more...]

Filed Under: News Tagged With: ads, brand, business, content, Conversion, Digital Marketing, Email, Facebook, generate, marketing, pr, SEM, success, website

Curated December 7, 2018 by Staff Editor

Top 10 Reasons to use Digital Marketing

Why us Digital marketing? Affordable: digital marketing is more affordable than offline promotions.Reach: digital marketing offers a wider, yet focused reach without boundaries.Target: digital marketing can inherently target audience … [Read more...]

Filed Under: News Tagged With: Digital Marketing, marketing, pr, top

Curated December 7, 2018 by Staff Editor

Viral content marketing visuals collection

A Collection of four top Infographics related to digital marketing. Includes IT, content ideas, story telling and going viral. … [Read more...]

Filed Under: News Tagged With: content, content marketing, Digital Marketing, marketing, story, top, Visual

Curated December 5, 2018 by Staff Editor

The New York Times acquires influencer marketing agency HelloSociety

The New York Times, like other local news organizations, is getting into the digital marketing game. If you can't beat them, join them, or buy them The New York Times is expanding its native ad studio with the acquisition of HelloSociety, a digital … [Read more...]

Filed Under: News Tagged With: ads, brand, content, creation, Digital Marketing, influencer marketing, influencers, local, marketing, pr, Social Media

Curated December 3, 2018 by Staff Editor

Social Media’s Value is more than Marketing

With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the … [Read more...]

Filed Under: News Tagged With: best practices, blog, brand, business, content, Digital Marketing, marketing, people, pr, Social Media, success, top, Trends

Curated February 2, 2015 by Michael Stuart

What About Content and Influencer Marketing

Photo by stefanomaggi Inspired by the need to scale content marketing performance, a growing number of  marketers are creating better quality content that gets: shared more often, reaches more prospects and grows their influencer network … [Read more...]

Filed Under: News Tagged With: ads, best practices, blog, brand, business, content, content marketing, Digital Marketing, Facebook, google, influencer marketing, influencers, leads, linkedin, marketing, pr, quotes, SEM, SEO, Social Media, strategy, Visual

Curated November 8, 2014 by Michael Stuart

Will Paid Links Will Destroy Good Content?

Quality is paramount to the success of content marketing; as opposed to older and more traditional forms of marketing, successful content marketing is entirely dependent on good ideas, true originality, and most importantly, giving something of value … [Read more...]

Filed Under: News Tagged With: blog, brand, business, content, content marketing, Digital Marketing, google, marketing, pr, publishing, SEM, SEO, Social Media, spam, strategy, website, Websites

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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