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Curated December 14, 2018 by Staff Editor

Master influencer marketing and grow your brand

Influencer Marketing in 2017 results from a survey of top marketers across industries  how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often … [Read more...]

Filed Under: News Tagged With: brand, business, content, content marketing, influencer marketing, influencers, landing page, Landing Pages, marketing, Michael Stuart, top, website, Websites

Curated December 8, 2018 by Staff Editor

Top 12 Landing Page Benefits

A landing page is a webpage made to convert visitors to customers by a specific marketing campaign. Landing Pages increase the conversion rates of campaigns run in online medians like: Display networks, Social Media, Content Marketing and Email … [Read more...]

Filed Under: News Tagged With: API, brand, content, content marketing, Conversion, Email, landing page, Landing Pages, marketing, pr, Social Media, top

Curated December 7, 2018 by Staff Editor

Referral spam is compromising the accuracy of most Google Analytics reports!

What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam … [Read more...]

Filed Under: News Tagged With: blog, business, Conversion, events, google, landing page, pr, SEM, SEO, spam, success, top, website, Websites

Curated December 5, 2018 by Staff Editor

Good marketing nowadays revolves around inbound marketing. And the good news is

Good marketing nowadays revolves around inbound marketing. And the good news is that if you have a blog, you are already on your way toward creating a great inbound marketing strategy. Iinternet marketing gameplan by http://www.1stonlinetech.com … [Read more...]

Filed Under: News Tagged With: ads, API, blog, brand, content, creation, CTA, Email, google, landing page, Landing Pages, leads, marketing, marketing plan, people, pr, publishing, SEO, Social Media, strategy, Visual, website

Curated December 3, 2018 by Staff Editor

The Future Of Marketing Automation

According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf’s new “State of Salesforce" study, only 7 percent are … [Read more...]

Filed Under: News Tagged With: ads, API, business, Conversion, Email, landing page, Landing Pages, leads, marketing, pr, success, top

Curated November 2, 2014 by Michael Stuart

The Benefits Of AB Testing

Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing. This takes one element in isolation and tests it … [Read more...]

Filed Under: News Tagged With: content marketing, Conversion, landing page, strategy

Curated May 27, 2014 by Michael Stuart

Landing Page Fixes and Upgrades

Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing … [Read more...]

Filed Under: News Tagged With: content marketing, landing page, SEM, strategy

Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

More content marketing news

Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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