Everything in marketing should be tested to continually refine and improve the performance of the campaign components.One popular method is called AB testing – sometimes called split testing.This takes one element in isolation and tests it … [Read more...]
Landing Page Fixes and Upgrades
Many companies find it easy to forget about the most important factor in almost any internet marketing campaign: their landing pages. Recent research from thousands of landing pages suggests that several relatively simple adjustments to existing … [Read more...]