Top Content Creators often use articles with a title similar to the following template: How (Brand) Is Doing (Something) to Achieve (Result) to Draw a Bigger Audience Why this content model works | (name-jacking) Brand name recognition Nielsen wanted to determine why people purchased specific products. What did it find? Brand! Influencer involvement […]
Artificial Intelligence For Marketing
Artificial Intelligence For Marketing The ways that businesses operate today is not the same as 30 years’ ago. Today, businesses operate based off data-driven reasoning. With that, one of the most effective means to generate revenue growth is through marketing. Now, if a company wants to take their success to new heights, they need to […]
Tips from the Top Ten Inspirational Books
Tips from Ten Inspirational Books Find Your Element by Ken Robinson Start With Why by Simon Sinek Purple Cow by Seth Godin Tipping Point by Malcolm Gladwell Getting Things Done by David Allen The Seven Habits Of Highly Effective People by Stephen Covey The 4-Hour Workweek by Tim Ferriss The Innovator’s Dilemma by Clayton Christensen […]
Three steps to great Influencer Marketing
Influencer marketing delivers results with a great ROI, yet many small businesses don’t know how to proceed. The two main areas of your marketing strategy that work in sync with influencer marketing are content and social media. Content A lot of influencer marketing campaigns will involve creating content in partnership with an influencer. This may […]
Master influencer marketing and grow your brand
Influencer Marketing in 2017 results from a survey of top marketers across industries how 86% of marketers use the channel, with content being the top driver, illustrating that influencer marketing and content marketing are often done together. Top reasons marketers use influencer marketing: 89% to create brand content 77% to drive engagement 56% to drive traffic […]