If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]
Why deals are flowing into content marketing
Deals are flowing into marketing technology, online publishers, and everything in between. Since the beginning of the year, there has been more than $100 million in venture capital backed deals. So why is this content marketing growing like crazy? Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, […]
Why Story Matters to Brands
Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]
Build A Contextual Marketing Strategy For Brand Loyalty
A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]
What Marketers Say About Content Curation
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers. Asked how many pieces of content a company needs to share/curate, survey respondents most common response being 10 pieces of content. Nearly half of marketers surveyed (45%) say they are unable to meet their curation […]