Allocating sufficient time to the technology if you are in content marketing. It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning. Lessons Learned – Common Mistakes Not Optimizing Content for Google Not Optimizing for Social Media Your website is not mobile compatible Not […]
Your Content Curation Cheat Sheet
If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]
Why deals are flowing into content marketing
Deals are flowing into marketing technology, online publishers, and everything in between. Since the beginning of the year, there has been more than $100 million in venture capital backed deals. So why is this content marketing growing like crazy? Consumers expect immediacy. Increasingly, brands need to meet that demand with not just massive ad campaigns, […]
Why Story Matters to Brands
Why Story Matters to Brands An overview of how marketing is really a story. Every brand has a story whether it is intentional or not. Marketers need to know their audience and how to tell stories that matter. Star Wars worked because Luke Skywalker became something greater than even he believed was possible, because Han Solo […]
Build A Contextual Marketing Strategy For Brand Loyalty
A contextual marketing strategy using industry market drivers and social influencers to build brand loyalty – is a good way to achieve competitive advantage. Delivering the right experiences to consumers, matches the right technology drivers with the right social influencers. That is where the value proposition is formed, for example: Redbox transformed the DVD rental […]