According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions. You can test your own ability here, no matter your … [Read more...]
The Future of Content Marketing: It’s Not What You Think
Have you heard the saying, "content is king?" Well, of course, you have. But creating more content won't necessarily get you more search traffic. You've heard people like me mention stats like the average piece of content that ranks on page one of … [Read more...]
Social Media and Content Marketing
Marketing a business online is hard work - there is simply too much content, too much competition fighting for people's attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your … [Read more...]
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that … [Read more...]
How to Innovate
Companies need to stay ahead of the curve. Being agile is crucial ingredient. Innovation needs to come from the top, with the leader of the company setting a culture where innovation and risk tasking is accepted. Employees should not be … [Read more...]
5 Steps to Create a Content Marketing Strategy
You need to create content that’s unique-enough to create thought-leadership and compel organic sharing, but also make it relevant-enough to improve key marketing and business metrics. Five steps to developing a content marketing strategy:Step … [Read more...]
Better Management Could Spur a New Era of Economic Growth
The Harvard Business Review says we can manage a new era of economic growth spurring innovation and efficiency. A grassroot innovation (Photo credit: rakesh_s(introspecting)) Among economists, business leaders, and others, the debate continues over … [Read more...]
Why Content Marketing Fails
In the film industry, Pixar is an unparalleled success. It’s 14 animated films have won 27 Academy Awards and every single one is on the list of highest grossing animated films of all time. Yet still, in his recent memoir, Creativity Inc., the … [Read more...]
What Netflix Can Teach Us About Content Marketing
Small business owners struggling to understand the importance of original content development can look to Netflix for an analogy. With Content marketing there’s content curation, and there’s content creation. Netflix (Photo credit: … [Read more...]
Use Already Established Audiences to Build Your Own
Some Criteria for using an Already Established Audiences Strategy, also referred to as “Other People’s Audiences” (OPA). 1. Size Getting in front of a large audience is, in general, a good idea. But only if you satisfy the other criteria below. 2. … [Read more...]