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Amplified Content Marketing

by Michael Stuart

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Consumer Certainty: Driving Digital Transformation

Curated March 10, 2022 by

There has been so much written over the last two years about the consumer’s great shift to digital – and PYMNTS has contributed our fair share to that subject. Many of those storylines have documented the what and the how of that shift: how many people are shopping online or ordering from aggregators or working from home or using telehealth services, what devices they are using to engage with these digital touchpoints, how the reopening of the physical economy is affecting their digital behaviors or not.

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Filed Under: News Tagged With: people, story

How Influencer Marketing Can Help Your Business Grow

Curated December 15, 2021 by

Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has…

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Filed Under: News Tagged With: business, influencer marketing, influencers, people

How Exactly Does Content Marketing Help in Building Brand Awareness?

Curated December 19, 2020 by

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much…

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Filed Under: News Tagged With: brand, business, content, people

Reconciling Cultural and Digital Transformation to Design the Future of Work

Curated October 28, 2020 by

Reconciling Cultural and Digital Transformation to Design the Future of Work Rapid advancements in technology and a transforming labor market are reshaping the way people work. Artificial intelligence (AI) and machine learning (ML) are streamlining processes and helping organizations uncover data…

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Filed Under: News Tagged With: API, people, pr

Humor In Content Marketing: It’s NOT About Being Funny

Curated October 7, 2020 by Michael Stuart

A lot of brands and marketers steer clear of humor. They think it makes them look unprofessional. They think “humor” means telling jokes. It’s NOT telling jokes. It’s NOT standup comedy. It’s NOT trying to make people LOL. Those definitions are much too narrow. So what is it, then? speeds. A sense of humor is just common sense, dancing.” Life is a dance, a relationship is a dance, marketing is a dance.

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Filed Under: News Tagged With: brand, content, people

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Managing content

Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
  • Build a content hub for your audience
  • Maximize visibility and share-ability through Social Media
  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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