The Death of Microsoft's LinkedIn's SlideShareIn 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world. At its peak, it was such a powerhouse that … [Read more...]
We May Be Driving and Living in Alexa’s World
Why We May Soon Be Driving and Living in Alexa’s World, in fact, we won't be able top get along without her. Unless Google or Apple's will say I do!Amazon’s voice assistant has wormed herself into our lives, and into much of the culture … [Read more...]
When Should You Expect to See Results from a Content Marketing Strategy?
"How long does it take for content marketing to work?" I'm asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - "it depends" - won't be enough. I get it. Really, I do. I help … [Read more...]
A Darker Side of Ecommerce Influencer Marketing
There are many 'dark' elements to Influencer Marketing, just as there are also many positives. Here's something few talk about: Influencer Marketing works 'best' on particular groups. Specifically, often certain groups of people in their teens and … [Read more...]
25+ Facts about the Modern B2B Content Marketing Techniques
It is remarkable how B2B content marketing has transitioned from a shiny new object to a position where it has become a gold standard. After all, it started off as a new trend, and many people doubted if it will sustain its charm or it will quickly … [Read more...]
4 Ways to Improve Your Content Marketing
by Frank Cespedes and Russ Heddleston (Harvard Business Review, April 2018). In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and … [Read more...]
YesJulz, Shonduras, Fanzo, Pirtle Get Raw and Real About Influencer Marketing
Influencers who want to make the biggest impact possible on their audience should leverage the platform that best speaks to them, and focus on being raw and real. That was the central thesis of the May 9 closing panel discussion at The Social … [Read more...]
At SSU 2018, 4 Top Influencers Get Raw and Real About Influencer Marketing
Influencers who want to make the biggest impact possible on their audience should leverage the platform that best speaks to them, and focus on being raw and real. That was the central thesis of the May 9 closing panel discussion at The Social … [Read more...]
7 Ways to Combine Social Media with Email Marketing
Strategies to reach your market has changed over the years. There are numerous digital platforms out there that are owned by larger entities that have their own algorithms. With the likes of email and social media, you should know how to blend these … [Read more...]
7 Ways to Combine Social Media with Email Marketing
Strategies to reach your market has changed over the years. There are numerous digital platforms out there that are owned by larger entities that have their own algorithms. With the likes of email and social media, you should know how to blend these … [Read more...]