There’s a big opportunity waiting to be used by online businesses like yours. It’s an opportunity to make more people loyal to your brand. Many companies waste this opportunity by relying too much on discounts, contests, sales, and other things that only make a short-term impact. Although good… Read more
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Consumer Certainty: Driving Digital Transformation
There has been so much written over the last two years about the consumer’s great shift to digital – and PYMNTS has contributed our fair share to that subject. Many of those storylines have documented the what and the how of that shift: how many people are shopping online or ordering from aggregators or working […]
How Influencer Marketing Can Help Your Business Grow
Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics. What Are Influencers? An influencer is someone who has… Read more
How Exactly Does Content Marketing Help in Building Brand Awareness?
Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much… Read more
Reconciling Cultural and Digital Transformation to Design the Future of Work
Reconciling Cultural and Digital Transformation to Design the Future of Work Rapid advancements in technology and a transforming labor market are reshaping the way people work. Artificial intelligence (AI) and machine learning (ML) are streamlining processes and helping organizations uncover data… Read more
