Influencer marketing is quite the buzzword these days, among marketing pundits and honchos. Start-ups to established brands, everyone has been bitten by the bug called influencer marketing. It’s a marketing technique where companies tie up with influential people, to promote their product, service or brand.
people
‘Not there yet’: Amazon is a looming giant in influencer marketing
Launched two years ago, Amazon’s influencer program still isn’t quite going anywhere, say brands, agencies and influencers. Most people don’t know about the program. It invites celebrities, micro-influencers and, in some cases, regular people with moderate followings to sign up for their own…
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.
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You can test your own ability here, no matter your age.
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Read “What is Fake News” at https://guides.libraries.psu.edu/fakenewsFake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
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Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
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Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
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Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
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Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
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State News: Sources in repressive states operating under government sanction.
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Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
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Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
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Consider the source (to understand its mission and purpose)
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Read beyond the headline (to understand the whole story)
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Check the authors (to see if they are real and credible)
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Assess the supporting sources (to ensure they support the claims)
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Check the date of publication (to see if the story is relevant and up to date)
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Ask if it is a joke (to determine if it is meant to be satire)
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Review your own biases (to see if they are affecting your judgement)
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Ask experts (to get confirmation from independent people with knowledge).
Fact-checking The sites below generally review specific news stories and claims.
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Can be used to look up quotes and research authors of articles to see their professional credentials.
-
Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
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A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
-
Fake news database, tasked with “tracking fabricated news created to mislead”
-
The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
-
One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
-
Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
-
Focused primarily on political stories.
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart
Attracting Audience Attention
How to Attract an Audience with Creating Captivating Content
To be successful, every business has to tell its stories.
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But just pushing content onto the web is meaningless if it doesn’t interest the audience. In an online world bursting with billions and billions of pages of content — with new content being added every minute.
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how do you ensure you’re creating compelling content that generates views?
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Whether it’s defining the details that will capture interest, timing your posts to grab the most views or choosing the right venue for your message, there are strategies that will help your online voice be heard.
1. Cater Content To Customers
2. Choose The Best Platform For Each Message
3. Write Step-By-Step Guides
4. Round Up The Experts
5. Answer The Questions You’re Always Asked
6. Take On Trending Topics In Your Industry
7. Pitch Solutions, Not Products
8. Integrate Insightful Interviews
9. Livestream For Authenticity
10. Tap Into Holiday Spirit
Younger generations are actually better at telling news from opinion than those over age 50
According to a new analysis from the Pew Research Center, Americans ages 18–49 were more likely to accurately categorize factual statements as facts and opinion statements as opinions.
-
You can test your own ability here, no matter your age.
-
Read “What is Fake News” at https://guides.libraries.psu.edu/fakenewsFake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
-
Fake News: Sources that intentionally fabricate information, disseminate deceptive content, or grossly distort actual news reports.
-
Satire: Sources that use humor, irony, exaggeration, ridicule, and false information to comment on current events.
-
Bias: Sources that come from a particular point of view and may rely on propaganda, decontextualized information, and opinions distorted as facts.
-
Rumor Mill: Sources that traffic in rumors, gossip, innuendo, and unverified claims.
-
State News: Sources in repressive states operating under government sanction.
-
Junk Science: Sources that promote pseudoscience, naturalistic fallacies, and other scientifically dubious claims.
-
Clickbait: A strategically placed hyperlink designed to drive traffic to sources that provide generally credible content, but use exaggerated, misleading, or questionable headlines, social media descriptions, and/or images.
The International Federation of Library Associations and Institutions (IFLA) published a summary in diagram form to assist people in recognizing fake news.
-
Consider the source (to understand its mission and purpose)
-
Read beyond the headline (to understand the whole story)
-
Check the authors (to see if they are real and credible)
-
Assess the supporting sources (to ensure they support the claims)
-
Check the date of publication (to see if the story is relevant and up to date)
-
Ask if it is a joke (to determine if it is meant to be satire)
-
Review your own biases (to see if they are affecting your judgement)
-
Ask experts (to get confirmation from independent people with knowledge).
Fact-checking The sites below generally review specific news stories and claims.
-
Can be used to look up quotes and research authors of articles to see their professional credentials.
-
Displays news coverage from “left”, “right”, and “center” sources. Use with caution as the categories are generated by users and reflect public perceptions of each news source rather than any actual bias in the individual articles displayed.
-
A product of the Annenberg Public Policy Center, this site is terrific for checking up on political claims.
-
Fake news database, tasked with “tracking fabricated news created to mislead”
-
The Pulitzer Prize-winning Politifact researches the claims of politicians and checks their accuracy.
-
One of the oldest debunking sites on the Internet, Snopes.com focuses on widely circulating urban legends, news stories and memes.
-
Hoax-Slayer specifically focuses on email hoaxes, identity theft scams and spam.
-
Focused primarily on political stories.
With the advent of the Internet and social media, news is distributed at an incredible rate by an unprecedented number of different media outlets. How do we choose which news to consume? Damon Brown gives the inside scoop on how the opinions and facts (and sometimes non-facts) make their way into the news and how the smart reader can tell them apart