How to automate for sustainable, profitable growth Your business may be unique, but your similarities can take you to the bank. As you know, your business is unique, and that’s one of the key reasons why your customers buy from you, your investors invest in you, and your employees stay. Despite your uniqueness, understanding your […]
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Social Media’s Value is more than Marketing
With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]
The Future of Content Marketing: It’s Not What You Think
Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that doesn’t mean writing in-depth content that […]
Social Media and Content Marketing
Marketing a business online is hard work – there is simply too much content, too much competition fighting for people’s attention. So, how do you stand out? It all starts with research. If you want to stand out, then you need to understand your audience, the people they follow, the content they like and the […]
Content marketing and its connection with social media
Content marketing and its connection with social media Now in this part, let’s talk about how content marketing is connected with social media. Content marketing plays a big role for social media marketing, because of these connecting elements that help in shaping content marketing strategy for social media: Goals Target audience Product preview Communication Plans […]