Peek into the content marketing crystal ball and see what industry experts predict for the new year. “In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes. Companies will increase their investments in content marketing. “As […]
Brainstorming Tools for Content Generation
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. One of the easiest to use tools on this list is also one of the most useful. Ubersuggest takes the terms from Google Suggest and […]
Dell is winning fans with Influencer Marketing
Brands’ relationships with influencers are becoming more important, especially on social media. Dell is winning fans by building real hand picked relationships to capitalize on social’s most sought-after leaders Creating longstanding, deep, and mutually-beneficial relationships with social influencers which they manage. Influencers need to clearly see what kind of relationship it is, and the value […]
How to automate for sustainable, profitable growth
How to automate for sustainable, profitable growth Your business may be unique, but your similarities can take you to the bank. As you know, your business is unique, and that’s one of the key reasons why your customers buy from you, your investors invest in you, and your employees stay. Despite your uniqueness, understanding your […]
Social Media’s Value is more than Marketing
With increased visibility and investment in managing and marketing on social channels comes the need to evaluate performance. Companies invest heavily in social media and executives want to know how social is contributing to the bottom line the challenge is in providing the right level of data to the right audience, while delivering key insights […]