Content with relevant images or content with visually stimulating images, is likely to generate 94% more views and shares on social networks, than content without appropriate images. While adding an image is an easy task, what you need to keep in mind, is that all social networks operate differently. Thus, a single image size may […]
BLOGGING IS ALIVE AND WELL
Some pundits have suggested that the blog is dead, but it’s not. Blogging has simply evolved from a consumer activity into a sophisticated marketing tactic. The best marketers have figured out that if you’re going to have long-term success in this content marketing evolution, investment in owned digital properties is mandatory. 71% of marketers are […]
FLASH RETIRES FOR GOOD 2016?
2016 will be the first year marketers will not have Flash to fall back on as a crutch. As an interactive element, Flash has been intertwined with the user experience since its inception. With Web design now more important than ever, marketers must turn to other tools to maximize how visitors interact with their Web […]
Content Marketing Predictions 2016
Peek into the content marketing crystal ball and see what industry experts predict for the new year. “In 2016, content marketing exits its crazy college years. Grows up. Gets a real job. Pays its own bills,” states Ann Handley, author of Content Rules and Everybody Writes. Companies will increase their investments in content marketing. “As […]
Brainstorming Tools for Content Generation
With content marketing being all the rage lately, the need to conduct comprehensive research on your target audience and what type of content they want to consume is huge. One of the easiest to use tools on this list is also one of the most useful. Ubersuggest takes the terms from Google Suggest and […]