What Google referral spam is, how to identify it in your reports, methods to clean up historical reports and prevent referral spam from effecting reports in the future. Starting in 2014, there was a full-frontal assault of fake referral spam masquerading as legitimate website visitors compromising the accuracy of our Google Analytics reports! While we […]
News Use Across Social Media Platforms 2016
How people are using News Articles on Social Media Platforms An ongoing study by Pew Research Center from 2013 to 2016 A majority of adults (62%) get news on social media, and 18% do so often A majority of U.S. adults – 62% – get news on social media, and 18% do so often, according […]
Google Adds Product Ads to Image Search
Image Results Have Strong Potential for Retailer Growth Product Listing Ads will now be shown in image search. The change affects both mobile and desktop searches, although Google described the news in a blog post Monday that was titled “New ways to be there and be useful for mobile shoppers.” About 34% of online retail […]
Audience First then You’ll Know What Products to Sell
When You’ve Built an Audience You’ll Know What Product to Sell Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. “In […]
Niche influence is what companies should be consider
Digital professionals know influence is essential, especially when it comes to social media. The notion is that a few key people can spread an idea to their audiences and networks, causing a brand’s content to “go viral” or at least gain more substantial distribution than if the content were promoted to the everyday social media. […]