How should you get people to take interest in a boring brand? The solution is to find an authentic theme, apply creative imagination and tell your story in a way that will attract and retain people’s attention. What was widely perceived to be boring could become inspiring or at least interesting to a group of […]
Combining Social and Content for more Visibility
How do you make your content stand out from the rest? What’s the strategic framework for identifying content opportunities that can enable you to accomplish the right goals? How do you integrate your content directly with your social marketing efforts? The key is “Quality Content.” Determine Goals and Resources Where do you want to get […]
Reasons Great Content Gets Cut
A lot of people say great content is in short supply, even though many good writers and content creators are out there. A lot of great content doesn’t make the cut because it also needs marketing, and many a good content creator does not a marketer make. Some reasons even the best content doesn’t pan […]
7 Costly Technology Mistakes Made by Content Marketers
Allocating sufficient time to the technology if you are in content marketing. It’s easy to get consumed by the creation of content, but smart content creation requires a lot of thought and planning. Lessons Learned – Common Mistakes Not Optimizing Content for Google Not Optimizing for Social Media Your website is not mobile compatible Not […]
Your Content Curation Cheat Sheet
If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way. It’s how industry leaders establish themselves as authorities in their respective fields. Fill Your Feed One of the biggest obstacles […]