How do we know whether content is any good? A good answer would help us show our employers and clients why their content needs to improve and how their content compares to the competition’s. Content checklists can help produce quality in a few hours instead of a few weeks. A common misconception of the evaluation […]
Tools and tips to help with content curation
What is content curation? Content curation is an art where: 1) You research and gather the best content on a niche topic for your audience, and it is relevant to their business, and it is enriched with personal opinion and expertise. Good curation produces and publishes unique and interesting content – it is not auto-posted […]
Why venture capitalists are suddenly investing in news
Something curious is happening in the American news business. Media organizations are hiring again. Promising young reporters are leaving stalwart publications for new newsrooms. Venture capitalists are pouring millions into nimble publishing startups. Optimism for an industry recently accustomed to doom and gloom. “Suddenly, the market for content just opened up,” said Sarah Lacy, founder […]
Content Marketing For Launching A New Product
Guy Kawasaki shares some of his invaluable advice. Content Marketing Tips for Launching a New Product Start building your social media following the moment you decide you’re going to have a product, Guy says it takes at least a year to build a solid following. Position yourself as an expert in your respective niche by […]
50 Stats You Need to Know About Content Marketing
As a marketer, you know content is critical to creating successful campaigns and building your business. Here are 50 of the most important content marketing statistics that will help you prove the value of content and keep you accountable. Key Points Content marketing is taking over the marketing industry Blogging creates more traffic and more […]