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Home/News/Your Content Curation Cheat Sheet

Your Content Curation Cheat Sheet

If you keep tabs on the latest social media marketing trends, you probably already know that content curation is where it’s at in terms of getting your brand out there in a non-invasive, non-promotional way.

Content-Distribution-Marketing-solution
It’s how industry leaders establish themselves as authorities in their respective fields.

Fill Your Feed
One of the biggest obstacles people have to getting into content curation is finding content to share. Part of the answer is to use a feed reader.

Focus
It’s a good idea for most people to select a few areas of interest to their target audience and share content related to those subjects.

Establish Credibility
You tell your followers a lot about yourself by the content you choose to share. After all, it’s what you’ve hand selected as worth looking at.

Be Consistent
Content curation won’t get you much of anywhere if you don’t do it all the time. Yes, even on weekends. Yes, even in the middle of night. Yes, even during hours that don’t correspond with your timezone.

Automate
If the above made you a bit nervous (how am I going to curate content around the clock–do I need to build a robot?!) you can breathe a sigh of relief. The key to successful content curation is to automate the majority of the processes.

Read more: Social Media Marketing

Curated April 16, 2014

Filed Under: News Tagged With: content marketing, curation, marketing, SMO, strategy

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Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences.

Steps to great content marketing

  • Put content at the heart of your marketing
  • Find the intersection with your brand and audience
  • Define your content marketing strategy
  • Create content for each stage of your purchase cycle
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  • Measure and improve using analytics

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Michael Stuart

Mike’s experience in the technology industry is quite extensive. During his career, he has had the good fortune of serving both as a designer of complex enterprise applications and as a corporate executive. Read More…

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